LoveShackFancy
Summary of Campaign
The Objective:
Create a new brand line for a company of your choice. Come up with the entire marketing, pr, media, and crisis comm plan!
RushLoveShack:
A product line that includes Greek letters on apparel or decor - this opens them up to a huge market that they can profit on even more.
Why RushLoveShack?
There is a large gap in the fashion industry for specialized Greek organizations. With “rushtok” evolving more and more everyday, this is the perfect time for LoveShackFancy to brand into this industry. Several of their other partners like Kendra Scott and Pottery Barn have already had experience in the Greek lincensing field so the time is now!
